There is no single "best" Incoterm, only the right fit for who wants control, who wants convenience, and how the cargo actually moves.
Want maximum control as the buyer: EXW or FCA put you in charge of freight, insurance and export formalities from the earliest possible point.
Shipping FCL by sea on standard, bank-friendly terms: FOB and CIF remain the market default for commodity and bulk trade, widely understood by banks issuing letters of credit.
Selling a turnkey shipment into the EU: DDP gives the buyer a fixed landed cost, but only works smoothly with a local fiscal representative handling import VAT and duties on your behalf.
Shipping in containers: avoid FOB, CFR and CIF where possible. The ICC recommends FCA, CPT or CIP instead, since risk transferring "on board" does not match how containers are actually handed over at a terminal before loading.